Pastry and Baking are extremely demanding. One must be very precise, following proven recipes to the letter, and ensure that it looks correct for the camera.
Brian Preston-Campbell is an experienced stylist with many baking and pastry projects under his belt. He has styled for companies like M&M Mars, Nestle, Sara Lee and Godiva Chocolates.
It requires a skilled hand and a trained eye, as well as an understanding of the timing involved in making baked goods are prepared as expected.