Styling real ice cream requires a very specific set of skills. It requires speed, patience, knowledge of the product, and years of practice.
By far, ice cream is one of the most difficult foods to style, let alone to master and make look perfect for the camera.
Brian Preston-Campbell can style ice cream and has done so for Bryers, Edy's, Dryer's and other major brands. He never uses fake or artificial ice cream preparations of mashed potatoes, crisco (vegetable shortening) or confectioners sugar. Brian only styles real ice cream.